ADVERTISING / 2017–2021
Building creative teams
The people and production processes behind creative work for mobile apps.
MY ROLE
Creative Team Lead / Head of Video Production
CREATIVE LEADERSHIPPeople.
Process.
Production.VERV / APPYFURIOUS
Process.
Production.VERV / APPYFURIOUS
THE WORK
At Verv and Appyfurious, I helped develop creative production teams and their collaboration with user acquisition.
Verv · 2020–2021
As Creative Team Lead, I upgraded the in-house production pipeline to deliver 100 creatives a month. The role included testing and reporting, collaboration with user acquisition, and team development.
Appyfurious · 2017–2020
As Head of Video Production, I built and managed a team of 12 motion designers and illustrators. We developed production pipelines for acquisition creatives, brand work and in-app content.
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